Feb 11
5
Online Video Advertising Has Gone Mainstream, New Research Finds
Online video has gone mainstream and on par with television and is a daily routine for many, according to original research presented at a one-hour seminar organized by YuMe Networks and with speakers from Nielsen, Frank N. Magid Associates and YuMe.
This presentation was made in Manhattan on February 4 to a group of a hundred advertising ad agency media buyers, planners and brand managers.
Speakers on this presentation are:
Scot McLernon, Chief Revenue Officer, YuMe
Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates
Howard Shimmel, SVP, Client Insights, Media Solutions, Nielsen
Travis Hockersmith, Director of Market Analytics, YuMe
Gian Lombardi, Vice President of Eastern Sales, YuMe
To find out more about the findings, visit YuMe Networks to download a free white paper.
http://www.yume.com/content/insights-papers
Duration : 0:47:5
